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Instead of having one ad-based revenue system, TikTok has a few separate ones, including video rewards, live gifting, commissions for shop posts, and…
Instead of having one ad-based revenue system, TikTok has a few separate ones, including video rewards, live gifting, commissions for shop posts, and collaboration with brands. Therefore, making money on TikTok involves understanding several systems and their individual requirements rather than a single one. This allows creators to start earning on some systems earlier than the others because each one of them has unique requirements and payouts system. Failing to differentiate the platform as several monetization opportunities will likely result in loss of potential income.
Content specifically designed for TikTok tends to perform better than videos that are reposted on the platform from somewhere else without changes because the algorithm is designed for quick scrolling and short videos. The first second or two in the video act similarly to a headline. In case it does not provide a clear clue what the rest of the video is about, the viewer will simply scroll through to find something more appealing, and the video itself will never be seen by him. Observing trending videos in your niche will help you figure it out much faster than reading general tips about filming.
This is the main program on the app allowing creators to get paid for regular videos. In order to qualify, you need to have at least 10,000 followers, receive at least 100,000 video views in the last 30 days, maintain a good standing account, and be at least 18 years old. The program has completely replaced the previous version called the Creator Fund. Only original videos longer than one minute posted after your account is approved will qualify for the rewards. Duets and stitches do not qualify even if they get high views and likes.
As you may see, only videos longer than a minute qualify for the main rewards program. Many creators decided to change the format of their videos and post some slightly longer content specifically to be able to earn on this platform, yet still maintain the fast pace needed to keep the viewer watching it. You cannot pad your videos artificially because the retention is still driving the success rate and recommendations, but you need to structure long and useful videos in the format that will appeal to the viewer.
Through using the built-in function of the platform, creators may attach shoppable tags to their videos and live streams in order to receive a percentage from the sales made. This is basically an affiliate program that is built right into the platform instead of requiring separate services. There are specific requirements to participate in this type of earning; however, they are generally easier than those for the rewards program. For example, it is enough to post a set number of shoppable videos to be eligible.
The option of going live allows viewers sending virtual gifts to the creator that get converted to real money. This type of earning rewards the creators who are capable of creating an engaging and recurring connection with their audience. This system has its age and eligibility requirements and is best for creators who feel confident about live interaction. Consistent scheduling of live sessions helps to build the needed viewer base.
This is a platform inside the app where creators are connected with brands offering sponsored posts. Many successful creators may tell you that this method pays them a lot more per post than other built-in opportunities on the platform. In order to get noticed in this marketplace, it is important to have a definite niche and good engagement statistics that a brand will be able to see at a glance. It is yet another reason why it is better to be a channel with a definite focus than just a channel with a lot of scattered videos. Moreover, direct contact with brands in your niche may work just as well as being noticed in the marketplace.
A viral video may bring a quick increase in followers and views, but it is unlikely that it will generate any money in the future unless there is a good reason for the viewer to continue watching. Posting regularly and maintaining a definite format is much better at converting a sudden spike into an audience than simply trying to make a copy of your previously viral video. Almost all monetization methods described above require a recurring and engaged audience more than any single video.
Posting inconsistently while hoping to have one viral video, not taking into account the format and length requirements for the programs described above, and giving up the niche in case of slow growth are probably the quickest ways to ruin your promising account. Chasing the trendy sounds or challenges and not developing your own style will help you get lots of short-term views and no audience that is needed for earning. Most of the tips above are examples of optimizing only a single video rather than a channel.